London Fashion Week 2013
This week I have been given an amazing opportunity to intern with a PR company at the infamous London Fashion Week. Myself and the other eager interns have been working in Freemason’s Hall – a beautiful venue. My lengthy commute into London has meant that I’ve incurred a few early morning get-ups. But that blow has been softened by the amazing fashion shows and exhibitions I have been able to experience.
After arriving at the venue I nervously approached the staff desk where I was to ‘check in’. I received my backstage wristband and wandered round to ‘Hair and Make-up Room 2’. Once I had been correctly directed by most of the staff in the venue, I found myself in the midst of a cluster of giggly girls stood in a grande hallway around the back of the venue. Shortly after arriving we began to find ourselves being caught up in the constant flow of scurrying photographers, models, designers and event planners. Everyone had somewhere to be and judging by the feel of their nervous energy, they needed to be there QUICKLY. We used our intuition to its best ability and acted as door holders, quietly blending into the wallpaper making sure to stay out of the way.
An hour or so passed and we were taken round to a bag room to drop off our things. Shortly after we were all lead round to our first show for Fashion Scout’s ‘Ones to watch’. Very little was explained at the time so the anxiousness was rife among us all. The room was a brilliant wash of white covering the floors and walls and simplistic white benches were laid out either side of the runway. Small goody bags were placed on the front row with the ‘London Fashion Week’ logo emblazoned upon them. Soon after, the event photographers flooded through the tall double doors like a massive crashing wave and a feeling of panic swam through my body as the uncertainty of what I was meant to be doing crept upon me.
After a very brief and muffled group meeting, myself and the other interns were instructed to check guest tickets and seat them in their allocated locations – sounds incredibly simple right? The problem with this basic theory is that it assumed the general public enjoyed being told what to do, especially at catwalk shows where the best and most desirable seats are in the front row. What this theory forgot to mention was the lack of time we had been allocated to seat all the guests and how overcrowded the room would be. Furthermore, the general consensus of the day appeared to instruct guests to ignore ALL staff who appeared to lack importance (or a headset). Luckily, the flow of bloggers, fashion critics, executives and enthusiasts came to a halt and everyone was (almost) where they needed to be. The catwalk lights dimmed and the show began…
All opinions expressed and photos taken are my own.